http://fortifiedfortresses.blogspot.com/

Thursday, October 20, 2011

Economy: Retailers will take losses to gain sales

Economy: Retailers will take losses to gain sales: Take online jeweler Stauer. It's offering a $249 amethyst necklace for free - provided customers pay the $24.95 for shipping and handling. Stauer will lose money on the deal, but it hopes to reel in new customers who will buy other jewelry.

"In this economy, you have to be outrageous in your offers," said Michael Bisceglia, the president of Stauer who found that more than a third of customers who took advantage of a similar deal on a $179 pearl necklace in 2009 bought additional items. "You have to shake up the world a bit."

No comments: