It's the biggest name on the web. Now Google bids for TV supremacy - News, Gadgets & Tech - The Independent: The YouTube network would be used to attract users to Google TV, a service expected to launch in the UK and Europe next year, which will allow people to switch between the internet and TV on their home sets, bringing YouTube to every living room.
According to the US website Business Insider, Google will spend up to $600m in original content and is cutting programming deals with the independent studios which would normally make drama and comedy shows for the big US TV networks.
"They are throwing around huge money," an executive who found himself bidding against Google for video content is quoted as saying. "They're fronting production costs to the tune of tens of millions of dollars per deal."
Eric Schmidt, Google's executive chairman, sought to calm fears among British broadcasters, which fear losing viewers to the new service. Google wasn't seeking to compete with traditional channels, Mr Schmidt insisted.
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